Quick Verdict
Emerald of Katong by Sim Lian is a new launch in prime D15 Katong. Its main appeal is the established Katong lifestyle with East Coast Park proximity, but buyers should weigh the entry pricing against other D15 new launches and resale options.
Location Highlights
Emmeline’s Assessment
Strongest Feature
Prime D15 Katong location — established neighbourhood with strong heritage value and upcoming transformation.
Main Concern
Premium pricing in a popular district. Competition from other D15 new launches may affect resale exit.
Suitable Buyer
Own-stay buyers who value Katong’s lifestyle, food scene and proximity to East Coast Park.
Less Suitable Buyer
Yield seekers — Katong new launch pricing often compresses rental returns versus nearby resale.
Own-Stay Outlook
Excellent. Katong is one of Singapore’s most desirable residential enclaves for families.
Investment Considerations
Capital appreciation historically strong in D15, but entry pricing needs careful comparison against alternatives.
Unit Mix
Layout Options
Frequently Asked Questions
Reviewed by Emmeline Koh
Emmeline is a Singapore property agent with more than 15 years of experience advising homeowners, HDB upgraders and private-property buyers. Her new-launch analyses focus on affordability, buyer suitability, exit competition and comparisons with resale alternatives.
CEA Reg R045542G · PropNex Realty
Last updated: July 2026
Sources: URA, developer materials, OneMap, official school information and transaction records.
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Pricing Analysis
Estimated Quantum
1BR ~$1.3M, 3BR ~$2.8M+
Price Per Square Foot
~$2,200-$2,600 psf (est.)
Nearby Resale
~$1,400-$1,800 psf
Monthly Instalment
~$5K-$11K (3BR, 25yr)
Cash+CPF Required
~$300K-$450K
Pricing is indicative based on market estimates. Contact Emmeline for the latest developer pricing sheet.